X2C Global Hardware Launch
- 20+ Pages Launched
- 7 International Markets
- 1 mo. vs. 4-Month Standard Timeline
The X2C hardware product GTM launch was scoped as a standard four-month project. It became a one-month sprint. The launch needed to go live across 20+ pages and 7 international markets, US, EU, CA, AU, JP, and more, with full QA, localized assets, and stakeholder sign-off from product marketing managers across every region.
Midway through the project, the project manager became unexpectedly unavailable. I stepped in as co-lead alongside the program lead, taking on coordination responsibilities while continuing my production work.
What I Did
- Systematically organized QA reviews across 20+ pages and 7 international markets
- Tracked feedback across multiple rounds of revision while keeping all stakeholders aligned
- Recalibrated the review schedule when the launch date moved up by nearly a week
- Became the single source of truth for QA status throughout the launch
- Proactively sourced localized packaging imagery that didn't yet exist for certain markets
- Stepped in as co-lead when the project manager became unavailable mid-project
- Maintained clear, timezone-aware communication across US, EU, CA, AU, and JP teams
The Systems Thinking
When the scope of a project changes that dramatically, what holds it together is just really clear, consistent communication and a system you can trust. I built a QA tracker that kept every page, every market, and every round of stakeholder feedback in one place, so nothing slipped through and nobody had to ask twice about where things stood.
The nicest part was hearing from the hardware PMMs after launch that it was the most relaxed experience they'd had working with our team. That kind of feedback means things went the right way.
See the work live →"Olivia systematically organized QA reviews for over 20 pages across 7 international markets. Her detailed QA updates became the single source of truth for everyone involved. Our team couldn't have delivered X2C for web without her meticulous coordination."
—Cyrous Bortey, Block
