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VPOS Pages

Block / Square · 2024

  • +33% Bottom-of-Funnel Conversion
  • 500M+ Annualized Incremental NVA
  • Global Multi-locale Launch
  • Conversion Optimization
  • Animation
  • Localization
  • A/B Testing
  • Web

VPOS (Virtual Point of Sale) pages were among Square's highest-stakes public web properties, product pages directly tied to merchant acquisition and bottom-of-funnel conversion. These pages needed to work across multiple locales, devices, and use cases, with tight coordination between design, engineering, and product marketing.

My contribution spanned the full production lifecycle: from slicing and building assets to leading QA rounds, supporting A/B test setup, and ensuring localized variants were accurate and launch-ready.

VPOS pages

What I Did

  • Built and sliced production-ready assets across desktop and mobile breakpoints
  • Designed and implemented original hero animations that shipped to the live page
  • Supported A/B testing setup, including experiment link creation and variant QA
  • Led localization across multiple markets, ensuring design integrity was maintained in every locale
  • Stepped in to lead QA rounds when the primary production designer was out of office
  • Coordinated directly with developers to ensure CMS implementation matched design intent
VPOS pages, process

The Systems Thinking

Conversion improvements come from a lot of small things going right: the copy, the imagery, the animation, the localized variants, all executed carefully and consistently. When the lead PD was out, I picked up the QA and kept things on track.

There's something I genuinely like about that kind of ownership, where the work shows up in the results even when your name isn't attached to them.

"Olivia went above and beyond helping the teams cross the finish line for two big projects while I was away. Her enthusiasm and diligent work is unparalleled."

—Sasha Hernandez, Block
See the work live →