eBay North America Socials
- 1.5 wk Sprint Cycle
- 1 Steve Aoki Retweet & Purchase
- 3 day Oreo Cop the Drop Turnaround
eBay North America's social program ran on a week-and-a-half sprint cycle, tight enough to stay genuinely responsive to whatever was happening on the internet. That constraint shaped everything: the aesthetic, the process, the creative thinking.
The work leaned into flat lays of featured products and found its energy in pop culture tie-ins, series moments, and limited drops. When something broke in culture, the goal was to have eBay's version of it ready before the moment passed.
The Work
- Concepted and produced a Ted Lasso Halloween costume post, writing the copy and creating the imagery to tie eBay's inventory to one of the biggest shows of the moment
- Designed and animated a post for DJ Skee's auction of 10 signed collector cards, proposing animation when it became clear a static frame couldn't do justice to the full collection
- The DJ Skee post drove immediate results: Steve Aoki retweeted it, then purchased the set
- Executed a 3-day turnaround for the "Cop the Drop" Oreo series when the collaboration was announced earlier than anticipated, making the product feel as urgent and exciting as the drop itself
- Maintained a consistent flat lay visual language across posts while keeping each piece tied to its specific cultural moment
The Design Thinking
The best social creative doesn't look like social creative. It looks like something worth sharing.
Working at sprint speed meant every decision had to be instinctive and defensible: the right format, the right framing, the right cultural entry point. Sometimes that meant proposing animation when the brief said static. Sometimes it meant building an entire post concept around a show's Halloween moment or a snack brand's surprise drop. The constraint of the sprint cycle wasn't a limitation, it was what made the work feel alive.
