Square 50 Awards Campaign
- 1,331 Social Assets
- 3 Campaign Phases
- 18 Social Asset Sets
Square 50 was an annual awards campaign celebrating Square merchants, a high-visibility, multi-phase project delivered globally across a landing page, two sets of global emails, and 18 USEN social asset sets totaling 1,331 individual screens. I was asked to lead the production team for this campaign, coordinating two production designers across all three phases.
This was the project where I most visibly stepped into a leadership role, not just executing, but directing, onboarding, problem-solving, and advocating for smarter ways of working.
What I Did
- Led two production designers (Brittany and Claudia) across all three campaign phases
- Suggested and led adoption of Taxi for email builds, freeing a design technologist from manual build work during her UK trip
- Onboarded Brittany onto both Taxi and After Effects, building her capability for future projects
- Designed and produced GIF animations for the campaign using After Effects
- Built the Phase 3 staging page ahead of schedule for all global locales
- Created a detailed animation guide for continuity during any OOO periods
- Initiated the grm-ops handoff connection between stakeholders, a gap no one else had closed
The Systems Thinking
What I'm most proud of on Square 50 isn't the scale, it's the foresight. Suggesting Taxi for the email build wasn't just a technical decision; it was a people decision. It meant a colleague got to enjoy her time off instead of being paged from London. It meant the team had a documented, repeatable process for future campaigns.
Leading people is about more than delegation. It's about seeing the whole system, who needs what, where the gaps are, and what you can build now that makes everything easier later. Square 50 gave me the space to do that, and I ran with it.
See the work live →"Thank you, Olivia, for expertly managing the numerous tasks and requests for Square 50. I appreciate how you handle feedback and updates with such ease and clarity. Your communication and regular updates are truly valuable!"
—Nicholas Dahl, Block
