Small Business Saturday
- Multi Seller Profiles Featured
- 1 Page to Hold It All
- Live on pages.ebay.com
Small Business Saturday is a high-visibility moment for eBay, an opportunity to spotlight the independent sellers who make the platform what it is. For this landing page, the challenge was featuring multiple individual sellers, each with their own story and accompanying video, on a single cohesive page that felt celebratory without becoming chaotic.
We started with a client-provided wireframe. As is often the case, the wireframe captured the required content but hadn't fully solved the design problem, there was redundancy, unclear hierarchy, and an uneasy balance between giving each seller their own spotlight and keeping the page readable as a whole.
What I Did
- Analyzed the client wireframe to identify redundant information and hierarchy issues before beginning design
- Worked with the team to simplify and restructure the content flow
- Designed a layout that balanced individual seller representation with the overall page narrative
- Integrated per-seller video content in a way that felt native to the page rather than bolted on
- Delivered a page that went live on eBay's platform for the Small Business Saturday campaign
The Design Thinking
Landing pages are deceptively hard. The job is to make a complex brief feel simple, and in this case, the complexity was human: multiple real people, each deserving of genuine representation, all sharing the same canvas.
The solution was hierarchy as hospitality. Every structural decision, where a seller's name appeared, how their video was framed, how much text sat alongside their image, was in service of the reader's experience moving through the page. When a page about real people is done right, it feels less like a layout and more like an introduction.
